Jose Reyes gets some love from Under Armor

As reported by Andrea K. Walker of the Baltimore Sun.com - Baltimore-based sports apparel company Under Armour has signed New York Mets All-Star shortstop Jose Reyes to a multiyear partnership. Reyes will be featured in a new advertising campaign that begins today and introduces a new lightweight baseball cleat. Other baseball players Under Armour has signed include Alfonso Soriano, Ryan Zimmerman, Jeff Francoeur, Nick Markakis and Francisco Liriano.

Based on the names of Under Armor's signed baseball players, Reyes will be their biggest signing to date. Reyes not only gets Under Armor a foot in the door, he kicks the door wide open in the mega-market of NY. I wouldn't be surprised to see print ads prominently displayed in Citi Field.